Will Tek Survive ?
Posts tagged PS3
Xbox 360 Price Drop !
Aug 26th
Moments after Sony annouced the PS3 Slim repriced, Microsoft jumps in with an also expected price drop of the Xbox 360. The Elite model gets a $100 slimmer to $300 with 120 Mb drive. Global this friday august 27th.
And now, who’s missing the party ?
Niiiin-ten-dooooo !
Well, more seriously. Is this price drop due to the economy or to a natural milestone as console prices eventually go down ? Probably both.
Anyhow, the real issue is not on the hardware price, but on the game’s price.
When you can afford almost only 4 games for the price of the high-end console, there’s something wrong in the neighborhood. Ok, that business model makes happy all the industry makers, but does it make the customer happy the same way ? Sure nope. And my dear, who decides to buy or not to buy ? Da customer, yep.
Thinking marketing and forgetting the essential rule of the added value to the customer is the deadly mistake the gaming industry is playing these days, even with great graphics. The consequence ? The first major business slow-down since 2000 (2nd quartes ‘09 = -31% sales, source NPD).
Simple rule : (no) value = (no) customers = (no) money.
Final question : why marketers never learn from their mistakes ?
PS3 Slim ?
Aug 3rd
This pic appeared within Amazon Germany as a pre-order from third party seller. It’s supposed to be the PS3 Slim. Do you think so ?
In fact we don’t see much of it. But Sony likes to launch fat toys to later refreshing them in the thiner way. Must come from the Sumo culture isn’t it ? 
