Will Tek Survive ?
Marketing
Will Twitter Kill Old Media ?
Dec 6th
Twitter is supposed to be the killer of old media (news networks).
How ?
By speed.
People can tweet anything as it happens. In realtime.
That’s why some say old media can’t beat that speed, and thus are already dead.
This is absolutely true if you consider that “speed of information” is the only thing you need.
Is the Web 2.0 a Revolution ?
Dec 6th
Tons of fellows cry out loud that the social web, the so called web 2.0, is a pure revolution.
Revolution for the individual by making them able to participate an express himself within communities.
Revolution for the brands, because now they are supposed to listen to that individual, in hope to continue selling their stuff.
C’mon. Think a second.
What is the business model of Internet so far ? Read the rest of this entry »
Apple Store Paris : Grand Opening Line !
Nov 7th
Another Apple Store opens in Europe (Paris, France), and the crowd braves the early morning cold in the line. If you don’t believe Apple is a Church, what do you believe in ??
Fly Ads !
Oct 31st
Advertisement is everywhere. Especially as a little sticker attached to a fly !That way, the fly needs to rest more often, exposing the ad message in front of eyeballs. And the natural zig-zag movements of the fly attract attention on the sticker.Marketing animal torture !
Best SEO Strategy Ever !
Oct 12th
Hi !
If you read this, maybe it’s because you still believe/hope there is a universal trick to always get listed in page 1 of search engines results. Well, you can believe/hope anything you want. Freedom and hope are my only religions. 
Be listed in page 1 is the same process as making a best seller (whether it’s a book, a product or a service).
Windows 7 : Do More With Less !
Sep 29th
Steve Balmer was on stage last Sept 29th in San Francisco. He was promoting the vast benefits of Windows 7 and other happy tools. He once more insisted on the ‘Do more with less’ baseline. And I must admit I love that baseline. Do more, with less. A perfect story for a tough economy. The belief that for example you will perform better with less effort. And if performance means money, Steve simply knows how to bring you extra money by staying in bed all day !
Interested ?
Of course ! But to reach that Nirvana, please first get your paid copy of Windows 7 as a consumer, and add Windows Server and Exchange as a business. Yes, of course, Microsoft is still using that old marketing trick coming from the deepest ages : pay to save money. I like it. Damn funny.
I mean, that people obey to it. Read the rest of this entry »
Powerpoint : The 10/20/30 Rule !
Sep 28th
Guy Kawasaki delivering his 10/20/30 Powerpoint rule is pure joy. Read the rest of this entry »
How To Find Your Best Keywords ?
Sep 15th
Are you running a website ?
Are you looking after the best possible ROI (Return On Investment) ?
Well, look no further. Keyword placement remains by far the top ROI tool on Internet. And by far I mean it leads the ROI field.
When launching an ad campaign, you can hope at best for a few % ROI if all goes the way you planned it. But this will be a time limited effect on your traffic, by catching new visitors, probably attracted by your incentive. The ad traffic leaves as fast as it came. In the long run, your pillar is keyword placement on search engines.
But you need to use and place the efficient keywords in your content. I mean, those people are looking for. To find them out, your wet finger in the win or the advice from your friends won’t be enough, unfortunately. You’ll need to dig into a litlle bit of research.
To help you achive it with less hassle, you can try relevant free tools available around. One of my favourites is Keywordindex. You just type in the kewords related to your site content, and get immediately a list of similar keywords with their respective search ranking in several search engines (Google, Bing). Each line of results leads you then to the trends of the related keyword in a matter of one click. That’s really faster than having to deal i.e. with Google Adwords mind losing interfaces to find the same data.
By trying several keywords, you can quickly identify where the market is, your market. To populate your site with the real KEY words that will work for you. And by work, I mean those who will attract motivated traffic : people who care about your topic BEFORE knowing your site exists. They are your revenue. Always.
You understood me right. The investment here is TIME, not money. But if you’re running any kind of business, you already know the power of time.
Keep going and I wish you the best results !
