This little information about Miley Cyrus quitting Twitter may sound like nothing happens, but this could be the first time a 2 millions followers Twitter account passes away by the will of the owner.
Helping celebrities to spread their products (albums, movies, concerts, merchandise) happens to be one of the best business usage of Twitter. An eye to the hall of fame of Twitter will give you details about what’s going on. It’s a great direct channel to keep potential customers aware of what they’ll be able to buy sooner or later from you. In any case, it’s cheaper and way more targeted than old fashioned mass media advertising (TV, radio).
Can a celebrity afford to miss that revenue source today ?
What builds a celebrity in the long run ?
Whether the celebrity likes it or not, it’s the amount of so called “private” details of her life delivered to the fans (via tabloids or whatever).
Direct media like Twitter or Facebook grow just because people need it, fundamentally, to live social, as ever, but faster. And this is especially true when it comes to the “digital generation”, those born after 1990. Their habits are online and nowhere else.
For a celebrity like Miley Cyrus, paid by purchases from the Digital generation, not personally existing online with direct social presence will definitely make her miss part of the turnover she generates today. Just because Miley’s competition will keep their Twitter account and catch the audience she left. In fact, it’s like when you closed a shop, the competition will take it and eat you dish.
This case is interesting because it’s a test of the real influence of tools like Twitter. If all above appears to be wrong, this would mean Twitter is just a fashionable gimmick meant to end in the digital museum of arts. But if Miley is soon asked by her management to take her Twitter account back to keep business alive, well, you’d better open your own account if not done yet ! ;-)
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