
You have to admit it, you could buy the entire new line of Kindles, including the Kindle Fire, for less than an entry level iPad.
Let’s make it clear: Amazon just killed not the iPad, but the idea behind = you don’t need a premium tablet to do 90% of what you want to do on a tablet! Apple is ousted in it’s premium niche here.
Check this very explicit statement Amazon placed on it’s post keynote front page:

Unlike the asian copycats, Amazon’s pricing with added value content (mainly via their prime program), is potentially tablet market winner.
Full specs and pre-order here.
The commercial:
A quick hands-on:
And the full press conference:


