After Steve Jobs leaving, all Apple employees are at risk of listening to the market and end up leaving to the competition (to name it Google, Facebook, and others).
That’s why Tim Cook received his long waited permanent CEO title with the associated retention package.
Cook will enjoy a million Apple shares (today’s worth $383+ million), but not now and in two parts: half in 2016, half in 2021.
The message is clear: “Tim, you must stay to grab the cash”.
Let’s make it even more clear. Apple’s pilot/genitor/dictator has left the building, and the company just reached the mammoth size top of the roof. They now can only fall from the perfection neurosis tower built by Jobs.
Even if Cook is a genius (really?) there’s no chance.
Just because if you call Apple products “perfection”, competition is today a mature and smart one. No possible permanent market advantage granted here, even with permanent breakthrough.
Cook should leave Apple right now when he still has a market value, and enjoy a better bid from the competition (welcome package, shares, golden parachute…) with ego care statements like “Tim, do you want to sell iPads for the rest of your life or come with us to change the world?” ;)
