Well, anwser is obvious. Because RIM, once a creative learder in the smartphones field with it’s Blackberry flagship, is now a follower in the crowd, a ‘me too’ corporation. Their strategy is nothing more than copying the best in class to avoid loosing market share too fast. Stay alive for another year we could say.
So RIM is in the market to acquire an ad networks, to reproduce Apples business model and not only try to sell Blackberry apps but alos built-in ads. Blackberry users will be happy for sure. But how many of them will buy another Blackberry when theirs will be dead ? Hu ? That’s the question RIM would like to anwser today. ;-)
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